The 6 Essential Content Types for Your Internal Communication Digital Workplace

“Nobody uses the intranet!” or “The intranet is useless…”

How many times have you heard—or even said—these words?

Once the initial curiosity fades, some platforms are simply abandoned. It is a frustrating reality, especially since an intranet often requires significant time, resources, and energy.

However, your Digital Workplace can become an essential tool… provided it is structured around indispensable content. Here is what Airplace will help you implement.

Why are your employees deserting the Digital Workplace?

Too corporate, disconnected from daily tasks, or simply too static—the intranet can quickly become a one-way communication channel with no added value.

If employees stop logging in, it is often because they cannot find the essential content they need:

Organization Chart
HR Information
Useful Documents
Internal SharePoint Access

To drive connectivity, Digital Workplace content must first meet user expectations. Use polls or surveys to ask your team directly what they want to see on Airplace.

What content should you integrate into your Digital Workplace?

For a Digital Workplace to become a daily habit, it must serve your teams by becoming a resource hub and an indispensable everyday tool.

Here are four types of content that will guarantee regular and sustainable engagement on your company’s Airplace platform.

An Employee Directory and Org Chart to Connect Teams

Knowing who does what, in which department, and in what role is a universal need within any company.

An enriched and up-to-date Employee Directory—including interns, apprentices, and full-time employees—does more than just simplify daily tasks; it fosters human connection.

Even better: when your Digital Workplace integrates an Organization Chart view, it helps clarify sometimes complex corporate structures and makes it easier to identify the right points of contact. Making this accessible directly from the Airplace homepage ensures it becomes a daily habit for everyone.

A Real-Time HR Hub to Simplify Employee Lives

HR information is among the most searched content in a Digital Workplace:

PTO (Paid Time Off) & Vacation
Remote Work Policies
Professional Development & Training
Health Insurance & Employee Benefits

While all this content must be easy to find and up to date, you can go even further.

Publishing reports from employee representative bodies (such as the CSE in France) is also valuable HR content for those following social dialogue. Additionally, ensure easy access to Corporate Agreements, collective bargaining updates, the Professional Equality Index, and the essential Internal Rules and Regulations.

This space should serve as a true HR Portal dedicated to supporting your employees through Airplace.

An Internal Job Board to Drive Retention

The standout feature of any HR Hub is the “Internal Careers” section.

To facilitate internal mobility, many organizations publish open positions to their current employees before opening them to the outside world.

This section is consistently one of the most visited areas of a Digital Workplace. Often driven by curiosity—since a new job posting signals movement within the organization—the regular flow of new opportunities encourages employees to return to Airplace frequently.

Never underestimate the power of an Internal Job Board.

When well-designed, it supports career growth, fuels engagement, and fosters talent retention. It is a highly effective way to drive recurring visits to your company’s Digital Workplace.

Operational Business Units for Daily Efficiency

Business unit pages are often present, but rarely useful.

When a Digital Workplace merely displays a series of “corporate storefronts” to showcase the organization, employees have no reason to visit. These pages do not reflect the reality of daily work; once an employee has seen them, there is no reason to return.

In contrast, a high-performing business unit space must be operational.

The most effective approach is to make these spaces accessible directly from the homepage and customizable by the user. Through Airplace, every employee can find the specific tools they need to simplify their job:

Shortcuts to business applications
Key activity dashboards
Procedures and documentation
A high-performance search engine

No more hunting through poorly organized shared drives. The Digital Workplace hosts the business documentation and guarantees it is up to date. This is exactly why Digital Workplace solutions are so successful: they prioritize the fundamental need for quick access to work tools.

A News Feed Connected to the Field

A Digital Workplace is also an internal media platform. But for employees to care, the content must actually speak to them.

Simply reposting corporate press releases from your public website is not enough. Instead, adopt a genuine editorial strategy: give employees a voice through internal contributors who can share real-time updates from the field.

Informing your team about company life by focusing on the topics that matter to them is the best way to keep them coming back to Airplace.

What actually works:

Field-based updates
Employee spotlights
Departmental features and “behind-the-scenes” reports

A “must-have” for your people-focused content is publishing personnel movements: who is joining the company, who is transferring departments, and who is leaving.

This information is highly sought after and fuels Corporate Communication and culture. Driven by natural turnover, this content is a guaranteed way to generate recurring traffic to your company’s Digital Workplace.

Collaborative Spaces

The collaborative dimension is an absolute must-have for any Digital Workplace in 2026.

A modern platform is no longer limited to top-down communication. It can integrate collaborative features, provided they are implemented with purpose. The goal isn’t to launch discussion groups for every minor topic—which rarely works—but to examine how your employees actually exchange information.

Start by auditing your team’s communication habits:

Do they frequently use WhatsApp for work?
What information is being shared? Is it via email, in meetings, or directly through managers?
Is there a need for shared Knowledge Bases or market intelligence?
Do teams need to work together within shared workspaces?

This foundation allows you to create sharing spaces tailored to specific business needs and real-world utility.

Finally, incorporate the simple social interactions now expected in a professional Employee Experience Platform: likes, comments, and subscriptions to specific thematic channels. These features strengthen the sense of belonging and break the image of a purely institutional, top-down Corporate Communication style. Airplace makes these interactions seamless.

The Digital Workplace: Your Single Point of Entry

You have successfully implemented:

An Employee Directory
An HR Hub
Operational Business Units
A Dynamic News Feed
An Internal Job Board

This is an excellent foundation. However, if this content is also available elsewhere, your platform will be ignored. To make it an indispensable daily tool for your employees, you must eliminate duplicates.

Ensure that your core content is available exclusively on your Digital Workplace.

Airplace must become a reflex—the only place to access internal information. By centralizing these resources, you transform your platform into the ultimate Information Hub for the entire organization.

Prioritize Content That Actually Serves Your Employees

A Digital Workplace is not a technical project, nor is it a corporate storefront.

It is an Internal Communication tool designed specifically for employees. Its content—provided it is useful, relevant, and up to date—is what makes the platform indispensable.

Before adding any content to your platform, ask yourself one simple question: “Is this content truly useful for my colleagues?”

Our Digital Workplace solution, Airplace, empowers you to easily distribute high-value content to drive Internal Engagement across your organization.